
| Welcome to the January 2012 issue of the Roadsmith Reader! Let's Make 2012 Our Best Year Yet! As we kick off the New Year, we face it with more optimism and enthusiasm then we've ever had before. Roadsmith is poised to become the market leader this year with exciting, new product introductions, a growing, coordinated dealership network and increased visibility due to our expanded rally schedule and aggressive advertising and promotional programs. Fasten your seatbelts... 2012 is going to be an incredibly exciting ride!! The Roadsmith Team
New Products We have two exciting new items to announce for the New Year. The first is our new molded carpet trunk liners for the HDTR and GL1800 conversions. This innovative new addition adds a higher lever of "fit and finish" for these two applications and promises to raise the bar on the quality offered in Roadsmith products. These trunk liners are offered as standard equipment in all new HDTR and GL1800 conversions.
The second item to kick off the New Year is the addition of the "R" body design for the Valkyrie 1500, called the HCSR. This new model adds, yet another, option for your customers looking to build a world-class touring trike for far less than they might expect. Photos of the first unit will be available shortly and we will forward them to you in a separate email. |
| Trike of The Month
This month's Trike of the Month Award goes to Carl and Janis Breeding who purchased their Roadsmiths from Tony's Trikes in Meridianville, AL. For this particular award, we need to slightly modify our moniker and change it to "Trikes" of the Month as Carl and Jan ride a matching pair of 2012 Roadsmith Gold Wing Trikes they lovingly call "The Twins". The enthusiastic owners have already had some great experiences on their matching mounts and have aspirations of logging serious touring miles in the coming year with their similarly matching miniature Schnauzers. In addition to some personalization on each of the trikes, they have also made modifications that we thought were quite clever. "One thing we did was to spray the running boards and lower front cowl with truck bed liner" Janis told us in an email. "We had it tinted to match the paint color. It is hard to see in the pictures, but now we don't have to worry about small rocks dinging up the paint. That was a big problem on my previous trike." Congratulations to Carl and Janis on winning our January Trike(s) of the Month Award and we wish them many safe, happy miles together on "The Twins"!
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For the month of January, we will be bringing back our annual promotion of an addtional $100 OFF any Roadsmith Steering Kit. This has always proven to be a very popular promotion, so get your orders ready for the New Year!
Co-Op Advertising We have an exciting new co-op advertising program that we will implement in January and February of 2012. It's a very simple program and one that will be easy to understand and implement. For each trike kit purchased in the first two months of the year, you will receive a $300 "advertising credit" that can be used in two ways. The first is to use for any local "Roadsmith specific" advertising, promotion, rally, signage, etc., for which we will reimburse the equivalent of your advertising credit with the appropriate paperwork and receipts to substantiate the expenditure. The deadline for submission of advertising expenses will be June 1, 2012. The second way to use your credits is to participate in our Wing World advertising program. Currently, we place a full-page ad on the back cover of the magazine. Starting in March, we will place a second ad in the magazine (tied to the back cover) in which we will feature participating dealers, the websites and contact information. This a great opportunity for those of you that sell Gold Wing conversions to get the targeted power of the world's largest Gold Wing publication at a fraction of the cost of advertising individually.
Social Media & Website Sharing Just a reminder that we would like to get a business website (and Facebook Fan Page) link from each of you as we will be linking our site to yours for increased exposure and visibility. In return, we would like for you to put a link to our site on your website so that we are "cross-linked" which improves our collective search engine optimization (makes us all easier to find on Google). **Facebook Fan Page** Please visit our Facebook Fan Page on a regular basis to read periodic updates from the Roadsmith Team and get firsthand feedback and comments from our customers and prospects. http://www.facebook.com/#!/pages/The-Trike-ShopRoadsmith-Trikes/156831254333402
Rally Information
Here is our updated rally schedule for 2012: Bike Week Daytona Beach, FL Mar. 9 - 18 Donnie Smith Bike Show St. Paul River Center, St. Paul, MN Mar. 24-25 Asheville Bikefest Asheville, NC May 10 - 13 Americade Rally Lake George, NY June 5 - 9 Wing Ding Rally Ft. Wayne, IN July 4 - 7 Sturgis Rally Sturgis, SD Aug. 6 - 12 Davis Rally New Hampton, IA Sept. 10 - 11 Tomahawk Fall Ride Tomahawk, WI Sept. 14 - 18 Bikes, Blues and BBQ Fayetteville, AR Sept. 26 - 29 Biketoberfest Rally Daytona Beach, FL Oct. 13 - 16 |
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| Please call us for more information at 800-331-0705. Please let us know if you want us to send the Roadsmith Reader to additional email addresses at your dealership. We look forward to talking with you. Sincerely, |